Retention / CRM Manager

We are launching a new online casino product focused on the UK market and are looking for a hands-on Retention / CRM Manager to strengthen the core team. You will own player lifecycle, segmentation, retention/reactivation campaigns, automated journeys, bonus mechanics, A/B testing and key metrics such as Retention, Churn, LTV, Repeat Deposits, ARPU and NGR. Requirements: - 2.5+ years in CRM / Retention within iGaming - Strong hands-on online casino experience - Mandatory experience with UK and other Tier-1 GEOs - Segmentation, lifecycle, reactivation and CRM automation - Email / SMS / Push / In-App campaigns - Bonus mechanics, cashback, free spins, loyalty - Experience with Customer.io, Smartico, Optimove, Fast Track, Braze or similar - Strong understanding of Retention, Churn, LTV, FTD, Repeat Deposits, NGR - A/B testing and analytical mindset - English sufficient for international work Nice to have - Experience building CRM / Retention processes from scratch - Advanced segmentation and personalisation - Loyalty / VIP / gamification experience - Experience mentoring or coordinating CRM specialists What we offer - A new UK-focused online casino product - Established operational team and strong iGaming background - High level of ownership and direct impact on retention strategy - Opportunity to build and shape CRM / Retention processes almost from scratch - Potential growth into a Retention Lead role as the project scales