Category Brand Manager

Category & Brand Manager (Coffee/F&B) A fast-growing consumer goods company is seeking an experienced Category & Brand Manager to lead and grow a food and beverage portfolio. This is a hands-on commercial leadership role with full ownership of business performance—not a marketing support position. The ideal candidate combines strong commercial acumen with strategic thinking and execution. You'll be responsible for driving revenue growth, managing profitability, expanding distribution channels, and leading go-to-market initiatives across multiple customer segments. MUST HAVE HORECA AND FOOD SERVICE EXPERIENCE Key Responsibilities Business & Commercial Performance Own the full P&L for the assigned product category, including revenue, gross margin, and overall profitability. Develop and execute pricing strategies across retail, wholesale, and food service channels. Monitor category performance and identify opportunities to improve sales, margins, and market share. Prepare regular business reviews and performance reports for senior leadership. Channel & Distribution Development Build, expand, and manage a network of resellers, distributors, and channel partners. Lead partner recruitment, onboarding, engagement, and performance management. Strengthen relationships with key accounts across food service, hospitality, and retail sectors. Product & Category Growth Identify market opportunities, category gaps, and product expansion initiatives. Recommend and launch new SKUs based on customer needs, market trends, and commercial potential. Develop and execute go-to-market plans for new and existing products. Demand Planning & Operations Coordination Drive demand forecasting and collaborate closely with operations and supply chain teams to ensure inventory availability. Balance growth objectives with inventory efficiency and working capital targets. Team Leadership Lead and develop a small commercial team. Set performance targets, conduct pipeline reviews, and drive accountability for results. Foster a high-performance, customer-focused culture. Qualifications Minimum 5 years of experience in Category Management, Brand Management, Business Development, or a senior commercial role. Demonstrated success growing a product line, brand, or category in a competitive market. Experience building, managing, or scaling reseller, distributor, or channel partner networks. Background in FMCG, food & beverage, food service, or B2B distribution. Strong commercial and financial acumen, including pricing, margin management, forecasting, and P&L ownership. Proven experience leading and developing sales or commercial teams. Customer-facing and field-oriented, with a preference for spending time in market and with customers. Experience using CRM platforms and sales management tools.