Customer Segmentation Analyst

About Arlo: At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry. Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience, product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day. We’re looking for a data-driven Customer Segmentation Analyst to help Lifecycle Marketing make better decisions about how we engage with customers across their journey with Arlo. This role will own customer cohorts, segmentation analysis, reporting, and performance tracking that help the team understand what’s working, where customers need support, and where we can improve retention, engagement, and subscription growth. Location : Remote / Hybrid Department : Lifecycle Marketing What You’ll Do Build and manage customer cohorts and create segments based on customer behavior, lifecycle stage, device ownership, subscription status, engagement, and other signals Own recurring lifecycle marketing dashboards and reporting, ensuring the team has clear visibility into journey performance, audience behavior, conversion, retention, and churn Analyze flow and campaign performance to identify what is working, what is not, and opportunities to improve customer engagement and business outcomes Turn reporting into actionable insights and recommendations that inform lifecycle strategy, testing priorities, messaging, and channel decisions Partner with Product, Growth, and Engineering teams to investigate data questions, validate source data, and improve understanding of the end-to-end customer data flow Translate technical data concepts and findings into clear, practical marketing language for business stakeholders Support analysis tied to subscription conversion, service adoption, plan upgrades, retention, churn reduction, and customer lifetime value Create and maintain measurement approaches for lifecycle journeys, including cohort definitions, baseline performance, test design, and ongoing tracking Help establish a consistent reporting and insights process so the team can learn from existing programs and optimize accordingly What You Bring 5+ years of experience in marketing analytics, customer segmentation, lifecycle/CRM analytics, business intelligence, or a related field Experience working with customer, behavioral, subscription, or product data to build cohorts and inform business decisions Hands-on experience with reporting, dashboard development, performance analysis, and turning data into actionable recommendations Experience with Klaviyo or a similar marketing automation platform Working knowledge of SQL, Tableau, Amplitude, and data visualization; able to investigate data questions independently and communicate findings clearly Ability to work cross-functionally and collaboratively with both technical and non-technical teams in a fast-paced environment Strong attention to detail, curiosity, and a practical, problem-solving mindset Excellent written and verbal communication skills, with the ability to make complex analysis easy to understand What Success Looks Like Customer cohorts and segments are clearly defined, trusted, and actionable across lifecycle programs Flow performance is regularly evaluated, with insights translated into measurable optimization opportunities Improved visibility into customer behavior, including subscription conversion, subscription adoption, engagement, retention, and churn Lifecycle Marketing programs become more selective, measurable, and strategically led – ultimately to drive growth in subscriptions, service revenue, and ARR Why Join Us You’ll help build the analytical foundation for how Arlo understands and engages with consumers. This is an opportunity to make a visible impact by connecting data, technology, and lifecycle marketing strategy to improve customer experiences and drive long-term growth. The pay range for this position reflects the minimum and maximum target for new hire salaries at commencement of employment and is expected to be between $110,000 – $120,000/year. However, base pay offered may vary depending on multiple factors, including location, role, job-related knowledge, skills, relevant education, and experience.  The total compensation package for this position may also include other elements, including bonus, equity, and a full range of benefits. Details of all benefits will be provided if an employee receives an offer of employment. We’re committed to inclusivity and selecting the strongest candidate—no matter their background. Even if you don’t meet every listed qualification, we encourage you to apply. We’re happy to support growth in areas essential to the role. Interested in learning more about our workplace? Visit and follow our LinkedIn , and Glassdoor pages to read employee insights and get updates of what it’s like to be part of Arlo. Arlo is proud to be an Equal Opportunity Employer. We value inclusion and are committed to inclusive, and harassment-free workplace. We prohibit discrimination and harassment based on all legally protected statuses in all hiring and employment. We provide reasonable accommodations to applicants and employees with disabilities, who are pregnant or have a related medical condition, or who have sincerely held religious beliefs, observances, and practices. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, the Company will consider for employment qualified applicants with arrest and conviction records.