Paid Media Manager

Purpose: The Paid Media Manager will be responsible for the overall management of our paid digital activities which include social and paid search (including GDN & YouTube). The ideal candidate will be required to create the paid media strategy, implement and optimise the campaigns and deliver on overall business KPIs. Duties and responsibilities: Develop, plan and implement our paid social and PPC strategies Build and implement campaigns across paid digital channels. Optimise paid efforts in order to increase performance and decrease cost. Identify and implement paid media KPIs Prepare and present reports regularly Manage and build our audience strategy across channels. Work with other relevant market departments to deliver on overall business goals. Stay up to date with the latest paid media and digital marketing trends. Continuously evaluate and optimise new product roll-outs to help drive our innovation strategies. Competitor analysis across channels to better understand where potential opportunities lie. Developing of case studies that help drive the business forward. Qualifications and experience: BCom/BA Marketing Preferrable 5 years experience as a paid media specialist Great interpersonal and communication skills Proven success in delivering paid search and social campaigns. Google Ads Certified & Facebook blueprint certification preferred. Good background in performance marketing measuring tangible outcomes. History of building, implementing, optimising and reporting on campaigns. Critical thinker and problem-solving skills Team player Good time-management skills