Brand Manager- Ice Cream

Business: FMCG Key Responsibilities: Develop Strategies: Create and manage portfolio and brand strategies to reach business goals. Marketing Plans: Turn strategies into actionable, integrated marketing plans. Team Leadership: Guide and support the team to build effective marketing plans and carry them out. Budget Management: Oversee the advertising and promotion budget for efficiency. Team Development: Supervise and coach the team to improve performance and skill sets. Brand Direction: Align brand and product strategies with overall business objectives. New Product Development: Lead cross-functional teams to launch new products on time. Consumer Insight: Study consumer habits and preferences to strengthen brand appeal. Financial Oversight: Track brand spending and understand cost factors affecting profitability. Collaboration: Work closely with Sales, Trade Marketing, Supply Chain, and Finance to ensure all brand activities align with the business plan. External Coordination: Manage agencies and suppliers to keep all brand activities on track. Qualifications: Education: Bachelors degree in Marketing, Mass Communication, Business Administration, or similar. Industry Experience: 3-5 years in soy or plant-based products; 5-7 years in brand management within FMCG. Skills: Strong planning, adaptability, and organizational skills Leadership and interpersonal skills Financial acumen and communication skills across teams Negotiation and presentation abilities Problem-solving, analytical, and strategic thinking Initiative, flexibility, self-motivation, and a positive outlook Persuasiveness, creativity, and resilience