Head of Creative / Creative Lead — Mobile Apps (Video and AI Production)

What you'll do - Build the creative function from zero: the process, the team, the tools, the testing framework and the reporting. - Own the creative strategy across all major ad networks: Meta, TikTok, Google App Campaigns, Snapchat, and in-app networks (AppLovin, Unity, Mintegral, ironSource). - Run video production end to end: scripts, UGC creators, editors, motion designers, AI-generated video, timelines and quality. - Produce and adapt video and static for each network's formats and placements, including playables and end cards for in-app networks. - Make the latest AI tools the core of production (video, image, voice, lip-sync, avatars), and keep testing new ones as they appear. - Ship a steady weekly volume of new concepts and iterations, and turn winners into dozens of variations. - Read performance by creative (hook rate, CTR, IPM, CPI, ROAS) and decide what to kill, iterate or scale. - Keep a creative testing log and share what works with the UA team and the product. Must have - 4+ years in performance creative for mobile apps (installs, trials, subscriptions). - Hands-on experience with several ad networks, at least Meta and TikTok, plus one more (Google UAC or an in-app network). - Experience managing video production: you have led editors, motion designers or UGC creators, not only made videos yourself. - Real production experience with current generative AI tools (e.g. Runway, Kling, Veo, Sora, Midjourney, Flux, ElevenLabs, HeyGen, Arcads, ComfyUI or similar). - You have built a creative process or team from scratch at least once. - Data-driven: you know which metrics tell you a creative works on each network. - A portfolio of ads that actually ran, with numbers. - Upper-Intermediate English or higher. Nice to have - Subscription apps: utilities, cleaners, AI apps, dating or lifestyle. - Playable ads. - Can edit yourself (CapCut, After Effects, Premiere). - Experience with automated creative pipelines (templates, batch variations, APIs). What we offer - Building a creative function from zero, with full ownership. - Direct work with the founder, with no layers of approvals. - Real ad budgets, and your creatives go live fast. - Fully remote, flexible hours.