Performance Marketing Manager Skincare Industry

Overview: We are looking for a results-driven Performance Marketing Manager to lead our digital advertising strategy across key platforms, including Meta (Facebook, Instagram), Google (Search, Display, YouTube), and e-commerce marketplaces (Lazada, Shopee) . This role is instrumental in customer acquisition, brand growth, and optimizing performance marketing campaigns to drive measurable success in a highly competitive skincare market. Key Responsibilities: 1. Campaign Strategy & Execution Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram), Google (Search, Display, YouTube), and e-commerce marketplaces (Lazada, Shopee) . Oversee paid media efforts, including search, social, programmatic, video, and e-commerce advertising to maximize reach and efficiency. Implement data-driven strategies to drive traffic, conversions, and brand awareness. 2. Data-Driven Optimization Analyze campaign performance metrics (ROAS, CAC, LTV, CTR, CVR, etc.) to continuously refine targeting, bidding, and creative strategies. Leverage insights from Google Analytics, Meta Ads Manager, and Marketplace Analytics to improve campaign efficiency and ROI. Monitor competitor trends and industry benchmarks to stay ahead. 3. Budget Management Allocate and manage budgets effectively across multiple digital platforms, ensuring cost efficiency and maximum ROI . Conduct ongoing performance reviews and adjust budgets based on real-time data. 4. Audience Segmentation & Targeting Develop detailed audience personas and customer journey mapping to refine ad targeting. Implement retargeting and lookalike audiences to improve acquisition and conversion rates. 5. Creative Collaboration & A/B Testing Partner with the creative team to develop high-converting ad creatives tailored for different platforms and audiences. Run A/B tests on ads, landing pages, and messaging to optimize performance. 6. E-commerce & Marketplace Strategy Develop performance-driven marketing strategies for Lazada and Shopee , ensuring visibility and sales growth. Optimize product listings, paid promotions, and platform-specific ad placements. 7. Cross-Functional Collaboration Work closely with product, e-commerce, sales, and customer service teams to align marketing initiatives with overall business goals. 8. Reporting & Insights Provide regular performance reports with actionable insights and recommendations for improvement. Present data-driven strategies to senior management to guide marketing investments. Qualifications: Proven experience in performance marketing, ideally in skincare, beauty, or consumer goods . Hands-on experience managing small to large-scale digital ad budgets and optimizing campaign performance. Ability to translate data into actionable insights for campaign improvements. A self-motivated, detail-oriented professional who can manage multiple campaigns efficiently. Someone who understands the nuances of digital marketing across social, search, and marketplace ecosystems . A passion for skincare and beauty is a plus. Desirable Attributes: - A passion for skincare and beauty products. - Creative thinker with an analytical mindset. - Self-motivated, detail-oriented, and highly organized. - Ability to thrive in a fast-paced, results-oriented environment.