Trade Marketing Analyst Manager

HIRING POSITION: Trade Marketing Analyst (FMCG) Key Responsibilities: Acquiring market data from various sources including categories, competitors, customers, and channels for analysis and transforming data into actionable insights. Assisting the Channel Manager in formulating channel strategies and plans. Working closely with the Market Insight and Brand teams to evaluate New Product Development (NPD) initiatives across channels. Supplying market, category, and internal data to devise appropriate pricing strategies across distribution channels. Taking the lead in developing category strategies and guidelines. Collaborating with the marketing team to co-create innovative launches, encompassing campaign development, financial planning, channel strategies, activation plans, packaging, pricing, and promotional recommendations. Developing customized approaches for specific product categories, designed to suit the unique needs of each channel and customer. Qualifications : Bachelors or Masters degree in a relevant field related to the job. At least 5 years of experience in trade marketing, category analysis, or similar roles within the FMCG industry. Proficiency in collecting diverse data to inform strategy and actionable plans. Familiarity with data visualization and reporting tools such as Kantar World Panel, Nielsen, EY, Dunnhumby, and 8Digital. Strong skills in Microsoft Office applications, particularly Excel and PowerPoint. Excellent abilities in presenting information, aligning strategies, and negotiating effectively. For more information, please contact K.Plus at 099-251-4159 or jakrapat.w@info-kateworthington.com