Product Marketing Director

Responsibilities: Go-to-Market Strategy: Lead the orchestration of integrated marketing launch plans for new product releases in close collaboration with Marketing Leads, Technical Product, and Customer Success teams. Positioning & Messaging: Craft compelling value propositions and messaging frameworks tailored to our buyer personas. Ensure consistent, differentiated storytelling across all customer-facing touchpoints. Market Intelligence: Conduct market research, competitive benchmarking, and in-depth analysis to inform stakeholders of market direction and latest product innovation. Product & Sales Enablement: Oversee the creation of self-service enablement content (video explainers, interactive tours, UI visuals, documentation) and sales collateral (sales decks, one-pagers) to support Customer Success in driving feature adoption. Website Management: Own the website as a growth channel, including conversion rate optimization and user experience improvements to drive signups, demos, and product knowledge. Lifecycle Marketing: Manage direct and sequential communications (newsletter, email sequences, and in-app posts) throughout the user lifecycle, from user onboarding to product adoption. Team Management: Lead and mentor a team of Product Marketers / Growth Specialists responsible for the production of the customer-facing collateral (short and long copy, visuals, videos). Set clear priorities, standards of excellence, and execution frameworks. Performance Tracking: Define KPIs with a focus on performance and adoption (new signups/subscriptions acquired, conversion rates, sales asset utilization), measure campaign effectiveness, and iterate on strategies for continuous improvement. Ideal requirements: Min. 6-8 years of experience in B2B SaaS, ideally within a Product-Led Growth environment; exposure to HR Tech or Staffing is a plus. Demonstrated success in senior product marketing roles, with a strong track record of positioning complex products in competitive and evolving markets. Exceptional storytelling and copywriting capabilities, with the ability to translate sophisticated product functionality into clear, compelling, and customer-centric value propositions. Proven ability to lead and execute cross-functional initiatives, managing multiple priorities in fast-paced environments with strong organizational discipline. Strategic thinker with a hands-on mindset, comfortable operating with ambiguity and translating high-level strategies into concrete execution plans. Strong technical fluency, capable of making complex product concepts accessible through educational and enablement content. Previous experience with modern marketing stack (Webflow CMS, Intercom, Hubspot, B2B Attribution Platform, etc.) and project management platforms (Notion, ClickUp, Jira). Familiarity with AI and LLMs tools for content creation, optimization, and scaling is a strong advantage.