Email Marketing Specialist

About the Role: We are looking for a highly attentive and hands-on CRM / Email Marketing Specialist to help us execute our retention communication plan. If you enjoy the technical setup of campaigns, are incredibly detail-oriented, and have solid practical experience with Customer.io — we want you on our team! Responsibilities: Campaign Assembly & Launch: Build, set up, and launch regular promotional campaigns and automated flows (trigger-based / lifecycle emails) according to the provided content plan. Customer.io Management: Handle the technical setup of campaigns, flow logic, dynamic variables, and triggers directly within the platform. Audience Segmentation: Build and apply audience segments based on specific behavioral criteria to ensure accurate targeting. Quality Assurance (QA): Thoroughly test all emails and push notifications before launch to ensure perfect formatting, correct links, and accurate variable mapping. Basic Reporting: Monitor baseline campaign performance (Open Rate, CTR, Deliverability basics) and report any anomalies. Requirements: Experience: 1+ years in a similar execution-focused role (Email Marketing Specialist, CRM Specialist, or CRM Assistant). Tools: Practical, hands-on experience with Customer.io is a strict requirement (must-have). Expertise: Clear understanding of how basic triggers, events, audience segmentation, and email variables work. Soft Skills: Incredibly attentive to detail, responsible, and comfortable working with precise guidelines and daily operational tasks. Language: English level — Intermediate+ (required for working with content and platform interfaces). ⭐️ Nice to have: Basic knowledge of HTML/CSS for minor email template adjustments. Previous experience in the iGaming / Casino / Betting / Sweepstakes industries. We Offer: - Flexibility: Remote work format with a flexible schedule, 5/2 schedule. - Compensation: Competitive salary based on your experience + performance bonuses. - Benefits: Paid vacation and sick leave, opportunities for professional development and continuous learning. - Payments in USDT (white crypto); - Growth: Opportunity for growth within the project.