Head of E-Commerce
Описание от работодателя
Position: Head of E-Commerce
Key Responsibilities:
Establish and implement end-to-end business processes for e/m-commerce control.
Optimize online marketing programs (SEO, social, email, display, PPC) to drive traffic to the website and mobile app.
Ensure flawless execution, collecting email addresses and maintaining positive returns on all marketing spend.
Create marketing campaigns for new product launches and develop creative selling strategies.
Collaborate with content, design, and copywriting teams to optimize website/app look and feel for search engine visibility and user experience.
Track and evaluate marketing initiatives to grow visits, improve conversion rates, increase average order value, and optimize spend efficiency.
Work in coordination with device marketing, trade, and channel management teams for planning and implementing online sales campaigns.
Stay updated on online marketing developments, identifying new opportunities and trends.
Qualifications:
Minimum of 7-10 years in eCommerce business or with online marketing experience
Critical thinking and analytical problem-solving skills; passion for data-driven decision-making
Strong project management skills
Ability to work independently (self-starter) and as part of a team in a multitasking environment
Comfort with all Microsoft Office programs Facebook Optimization and Google Analytics
Passion in online
Good command of English language