Marketing Strategy Analyst Section Manager (FMCG)
Описание от работодателя
HIRING POSITION : Marketing Strategy Analyst Section Manager (FMCG)
WORKING CONDITION: HYBRID
LOCATION: BANGKOK
Responsibilities:
Analyze market data and consumer insights to develop strategies that drive sales growth, increase market share, and enhance customer loyalty.
Collect, analyze, and interpret marketing and sales data to identify trends, opportunities, and areas for improvement.
Provide actionable insights and recommendations based on competitive analysis and market research to support strategic planning.
Evaluate the effectiveness of marketing and media performance against sales targets and market share, offering insights for strategic decision-making.
Collaborate with Marketing, Sales, and Finance teams to develop new strategies based on data-driven insights.
Prepare and deliver presentations to senior management and commercial teams.
Work closely with and report directly to the Marketing Director, providing data to support decision-making.
Qualifications:
Bachelors or Masters Degree in Business Administration (Marketing) or a related field.
3-5 years of experience in Sales and Marketing Analysis, Performance Evaluation, or Customer Behavior Analysis, preferably within the FMCG sector.
Experience in marketing planning and management.
Strong analytical skills with advanced proficiency in Microsoft Excel (experience with Ac Nielsen & IQvia is a plus).
Proven ability to work in a collaborative environment.
Results-driven mindset with strong interpersonal skills.
Ability to manage multiple tasks/projects and work under pressure to meet deadlines.