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Senior Growth Infrastructure & Media Buyer (Google Ecosystem)

Ottone Media Ads26 дн. назад

Описание от работодателя

About the role In this role, you will be responsible for managing and optimizing performance marketing campaigns, focusing on the entire traffic cycle from campaign launch to analytics and scaling. You will work with various tools such as Google Analytics 4, Google Tag Manager, and automation platforms to ensure campaign success. You will join a team dedicated to building an automated performance marketing infrastructure. Success in this position involves effectively analyzing campaign performance, optimizing expenses, and scaling successful strategies while controlling key metrics like CPA, ROAS, and LTV. Skills that matter here Google Ads : This role requires at least three years of experience managing Google Ads campaigns. Google Analytics 4 : You will utilize Google Analytics 4 for detailed campaign performance analysis. Google Tag Manager : Google Tag Manager will be used to manage tracking tags for better data collection. Looker Studio : Looker Studio will help visualize data and insights from your campaigns. BigQuery : BigQuery will be used for managing and analyzing large datasets related to campaign performance. AI Automation : Experience with AI Automation tools is essential for optimizing campaign processes. Who this role suits A data-driven professional who thrives on analyzing performance metrics. Someone with a proactive approach to scaling campaigns and optimizing budgets. An individual comfortable with automation tools and integrating various APIs. A team player who enjoys collaborating on building innovative marketing solutions. From the employer Manage advertising; Create new advertising campaigns; Scale successful campaigns; Control: CPA / CPL / CAC / ROAS / ROI / CTR / CVR / LTV; Analyze effectiveness; Optimize expenses; Analytics with Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery; Automation: experience with Google Ads API / GA4 API / OpenAI API / n8n / Make / Zapier / AI Automation. At least 3 years of experience with Google Ads; Budgets starting from $50,000+/month;