Product Consultant Manager

Key Responsibilities 1. Merchandising Excellence & Standard Setting: Define and implement Execution Standards for beverage displays across all channels (Modern Trade & General Trade). Ensure strict adherence to Planograms and maximize Share of Shelf (SOS) to maintain brand dominance. Conduct regular market audits to ensure product visibility and accessibility meet premium brand benchmarks. 2. Strategic Leadership & Team Development: Standardize the SOP (Standard Operating Procedures) for PC Supervisors and Merchandisers to ensure nationwide consistency. Develop a Training Roadmap focused on advanced sales techniques, product knowledge, and professional grooming. Cultivate a "Growth Mindset" within the team, encouraging staff to propose creative in-store solutions to capture consumer interest. 3. Sales Drive & Innovation: Collaborate with Sales and Brand Marketing teams to execute high-impact In-store Activations and promotional campaigns. Analyze market trends and competitor movements to develop proactive sales pitches and shelf-management tactics. Drive the team to achieve and exceed monthly and quarterly sales targets through innovative engagement. 4. Systems & Performance Management: Implement and manage Digital Tracking Tools (e.g., SFA, Mobile CRM) to monitor field activities in real-time. Establish clear, data-driven KPIs including Sales Achievement, Shelf Compliance, Call Coverage, and Behavioral Competencies. Utilize data analytics to provide transparent performance appraisals and design effective Incentive Schemes that reward high performers. Qualifications Bachelor's degree or higher in Business Administration, Marketing, Human Resources, or a related field. 5–7 years of experience in PC/Merchandiser management, preferably within the Beverage or FMCG industry. Proven track record in managing large-scale field teams and multi-site operations. Tech-savvy with experience in using Mobile Applications or CRM systems for workforce management. Strong analytical skills with the ability to translate field data into actionable business insights. Exceptional leadership, communication, and problem-solving skills with a results-oriented mindset.