Assistant Brand manager

Our client is in FMCG area (Consumer goods) Job Description Develop and execute marketing strategies and plans, including ATL (above the line), BTL (below the line), in-store activities, and digital initiatives to achieve sales targets. Plan and manage collaborations with online influencers, draft content guidelines, and oversee projects through to completion. Design and develop POSM (Point of Sale Materials) and related marketing materials to support brand planning and market execution. Analyze and monitor market trends, competitive landscape, and market conditions. Track brand performance and manage marketing budgets in line with approved plans. Assist with day-to-day operational activities related to the brand. Collaborate across departments to ensure consistency in branding and marketing efforts. Contribute to New Product Development (NPD) projects, from design and artwork creation to product launch. Initiate marketing strategies, tactics, and promotional campaigns to drive sales across various channels. Develop, maintain, and implement a social media content calendar aligned with the brands marketing communication and digital strategy. Job Requirements Experience : 3 years in marketing within consumer goods, FMCG, or Food & Beverage industries. Education : Bachelors degree in Marketing or a related field. Advantage : Experience in launching new brands is preferred. Skills and Knowledge : Strong understanding of consumer product marketing, including NPD launches, marketing communication, and digital marketing. Analytical thinking with the ability to view challenges from multiple perspectives. Creativity and awareness of current trends and best practices. Proficiency in English and computer skills, particularly Microsoft Office. Excellent project management and interpersonal skills. Attributes : Active, optimistic, and open-minded. Problem-solving oriented with a can-do attitude. Effective multitasking and ability to work under pressure. Independent and collaborative, with strong teamwork capabilities. Passionate about driving and promoting Thai brands.