International Marketing Department Manager (2026)

Responsibilities: Develop and execute a comprehensive international marketing strategy and marketing plan aligned with the company's brand identity and business objectives. Conduct and Analyze market research to understand consumer needs, industry trends, and competitive landscape to create marketing plans & campaigns. Enhance brand visibility globally through PR campaigns, influencer partnerships, and strategic collaborations. Develop and implement digital marketing strategies, including social media and tailor to each international market preference. Develop and support omnichannel strategies, such as in-store events and online campaigns, to strengthen customer engagement. Manage all aspects of international product launches, including understanding the competitive landscape, market segmentation, marketing plan, and product positioning Guide and support local distributors and partners to maintain brand consistency as well as to ensure effective brand representation Coordinate with the international sales department to align marketing strategies with sales objectives. Manage and control marketing budgets and spending to achieve goals and ROI. Prepare regular report and present the monthly/annual report of marketing metrics to the management team Other assignments as necessary. Qualifications: A bachelor's degree or above in business, marketing or related fields. Minimum 5-8 years of experiences in international marketing, or related fields with at least 3 years in leadership role. Proven experience in international marketing, and cross-culture understanding is a must, preferably in the same industry. (FMCG/Health/Beauty) Strong marketing strategy and understanding of marketing communication concepts Strong understanding of digital marketing, e-commerce, and social media strategies. Resilient and able to work under pressure and business dynamic. Self-motivated and results-driven. Adaptability, Entrepreneur mindset, and strong analytical and problem- solving skill. Excellent communication and presentation skill in English (TOEIC score 700 or equivalent) Able to communicate in Chinese is a plus